Run by sisters Emma and Claire, Salmon Sisters is an apparel company that incorporates the fishing and Alaskan lifestyle into its clothing design. Emma and Claire grew up commercial fishing in Alaska with their family and decided to create Salmon Sisters to support themselves during the off season of fishing. The company has an all women team and supports women in fishing.
The most prominent intuitive that Salmon Sisters offer is their Give Fish Project. The sisters see it as a way of giving back to the community in which they grew up in. 1% of all sales is used to purchase Alaska seafood that is then donated to the Food Bank of Alaska. As stated on their website, 1 in 7 people and 1 in 5 children struggle with food security in the state of Alaska.
Salmon Sisters has been able to donate more than 100,000 cans of wild salmon to the Food Bank of Alaska.
This corporate social responsibility project is very unique and interesting. I love how the company is staying true to its roots and supporting local fisherman in the area. Also, being able to donate a large amount of canned salmon in the past three year should greatly help the food bank.
In 2016, I volunteered for Food for Lane County and I regularly saw how much of the food donated was unhealthy. So, the Salmon Sisters donations of canned salmon can greatly help a family that is hungry while also giving them a healthy meal.
To improve this CSR, Salmon Sisters should put more information on there website about the process of the Give Fish Project. Currently, the description of the project is only two paragraphs, which is not enough to get a whole picture of the project.
Also, creating videos about the process and how the company initiative runs would also be good way to bring more awareness to their CSR program.
Lastly, I think it is interesting how the company does not discuss sustainability when fishing. For the CSR it would be beneficial to incorporate the practice of sustainable fishing because in this current day in age being sustainable is important for a company.