When most people think of the Pacific Northwest they think of the dense forest and the rocky coastlines. The coastlines of Oregon and Washington are often seen as cold, windy and for recreational uses, limited. Many people drive their cars on the beach, but few go into the water.
But, there are some residents in the Pacific Northwest that are passionate about surfing. Surfing in the Pacific Northwest is not what you typically think of when you think of surfing. The water averages in most areas around 53. Which requires a surfer to have a thick wetsuit, booties, and a hood. Not just the temperature makes it difficult but also rip currents and rough waters.
However, there is one organization that is trying to bring more women into the Pacific Northwest surf community. Northwest Women's Surf Camps offer day and overnight camps for girls age 13 to 75, that aims to teach them how to surf in cold waters.
Five Camps Offered:
1.) Surf Weekends
2.) Day Surf Camps
3.) Coed & Couples
5.) Kids Surf
Most camps are offered for only women and hope to bring a healthy learning environment through female only classes.
I think that the women's surf camps are a really cool idea and I even want to take one myself. Learning to surf seems daunting to me, but being in a women only setting would help to ease my nerves about learning.
From a public relations standpoint, Northwest Women's Surf Camps could do a lot to upgrade their website and social media. I enjoy the photos they have throughout their website, however the website looks very dated. Also, there is too much text throughout almost all the tabs. The amount of text can be overbearing and makes me not want to read through it all.
There is an Instagram account that is posted on semi regular however the content can be uninspiring. The content on the page should make someone want to register for the camp, however it makes the viewer more confused if anything.
I think that the Northwest Women’s Surf Camp is a great organization, however from a pr standpoint they have a lot that could change. By updating the website and making it more user friendly it will help to attract more participants. The same can be said for their Instagram account.